Ph.D. in Communication (Universidad Austral, Argentina)

Ethel Pis Diez is a Full Professor and Director of the Media Management Lab at Universidad Austral. Her research focuses on how emerging technologies—such as AI, OTT platforms, digital formats, and data analytics—are transforming business models and management practices in content industries. She explores both the strategic dimension (how companies adapt) and the production and distribution dynamics in a disruptive media environment.